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When we read the words ‘green skincare’ the first thing that comes to the mind of the majority is it has something to do with saving the planet. And you are right but only partly because green skincare is not limited to that but it has taken a holistic approach by including nourishment of both our skin and the planet.
Green skincare is a movement that aims to prove, it’s possible to look good while doing good.
Let’s explore the reasons for green skincare, sustainable practices revolutionising skincare routines, and the innovative strategies brands use to support a greener future.
Reasons for Green Alternatives
Here are a few factors leading to a paradigm shift in how we approach beauty and self-care.
1. Environmental Awareness: Traditional skincare brands used to only rely on synthetic chemicals, non-biodegradable packaging, and unsustainable manufacturing processes contributing to environmental degradation through pollution, resource depletion, and waste. Heightened awareness about these factors has made customers choose greener alternatives.
2. Health Concerns: The use of harmful ingredients by conventional skincare brands has led to skin irritation, allergies, and long-term health issues and an increased knowledge about the same has led consumers to seek out safer, natural alternatives.
Nowadays, you must have come across skincare products whose label reads that the product is silicone-free and paraben-free such as Ikos products, choose them since they allow your skin to breathe.
Heart Lies in Sustainable Ingredients
Green skincare prioritises clean beauty and promotes the use of non-toxic, ethically sourced, and eco-friendly ingredients. Some of the key components are:
1. Botanical Extracts: Antioxidant-rich plants like aloe vera, chamomile, and green tea have soothing properties and hence, they are commonly used in green skincare for their efficacy and minimal environmental impact.
2. Essential Oils: Derived from plants, essential oils offer therapeutic benefits without the need for synthetic chemicals and artificial fragrances.
3. Natural Preservatives: Green skincare brands replace synthetic preservatives with natural alternatives like vitamin E and seed extract to increase the product’s shelf life.
4. Sustainable Packaging: Not just skincare but many brands from different industries are investing in eco-friendly packaging solutions, such as biodegradable materials, glass containers, and recyclable plastics, to reduce waste.
Green Skincare Calls For Innovation
The dire need for change in the skincare industry to save our skin and planet Earth has not only pushed organisations to switch to natural sourcing of the ingredients but has also led to format innovation in the following ways:
1. Waterless Products: Water is a precious natural resource and waterless products like bar shampoos, and powdered masks are becoming popular for their minimal water usage, long shelf life and convenience to carry while travelling.
2. Up-cycled Ingredients: Some brands incorporate upcycled ingredients in their products such as discarded coffee grounds for exfoliants or fruit peels for extracts, reducing waste.
3. Refillable Products: To cut down on single-use packaging, many brands offer refillable options for products like moisturizers, serums, cleansers and even perfumes.
Conclusion:
Green skincare is not just a fleeting trend but a movement by and for the health and environment-conscious people.
